Sparks Private Beta: Terms of Service

Last updated: 10 October 2026 · Applies to: the free private beta of Sparks at bysparks.com and the sites it hosts on <slug>.bysparks.net.

1. Who we are

Sparks is run by Nir Ninio, a registered business in Israel (Osek Murshe no. 034134452), trading as "Sparks" ("Sparks", "we", "us"). If we form a company to run Sparks, that company will take Nir Ninio's place under these terms, and we'll tell you by email. We work by email: support@bysparks.com (support) and privacy@bysparks.com (privacy). A postal address is available on request.

"You" means the person who signs up for the beta and owns a Sparks site. You must be 18 or older and use Sparks for your own professional presence (as a coach, consultant, speaker, author or similar).

2. What the beta is

• Free, open to everyone, by invitation. Anyone, anywhere in the world, can apply; you need an invite code to join. No card is needed and nothing is charged during the beta: there are no payments in the beta.
• Length: the beta runs for a limited period. It ends when Sparks opens to paying customers, and we'll email you at least 30 days before it ends.
• What you get: the features of the free trial, plus the full AI writing assistant (within a monthly usage budget we set) and real newsletter sends of up to 200 emails a month. Your site lives at <your-name>.bysparks.net.
• What's not in the beta: custom domains; web search about you; photos of you found on the public web; connecting your other platforms. We may switch features on or off during the beta.
• The beta counts as your free trial. You won't get a separate 14-day trial later.
• The "Site by Sparks" badge appears in your site's footer during the beta and links to bysparks.com. The link tells us which site referred a visitor.

3. It's a beta: as-is, no guarantees

• Sparks is still being built. It may have bugs, change, slow down or be unavailable. There is no uptime commitment, no service level and no support response guarantee (we aim to reply to email within 1 business day).
• Keep your own copies of anything important. You can download your data at any time (section 9).
• To the extent the law allows, the beta is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

4. Your account

• Keep your sign-in secure. You're responsible for what happens under your account and for the people you invite as editors.
• Give us accurate details and keep your email address working: we send required notices there (section 10).
• One free trial per person (the beta counts as yours). Creating accounts to get around this isn't allowed.

5. Your content

"Your content" means everything you give us or put on your site: text, files (for example a LinkedIn PDF), links, photos, answers, posts, newsletters, and the site we build from them.

• You own your content. We don't claim ownership of it.
• The licence you give us: a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, adapt (for example, edit your photos as you asked or rewrite your text into site sections), publish and display your content, only to provide and improve the service to you and as described in our Privacy Notice. The licence ends when your content is deleted (section 9), except for copies in backups until they expire.
• Your site is public on purpose. Once you press Go live, your site can be read by anyone, including search engines and AI assistants. That is how people find you, and it is not us training AI (section 6).
• You promise that you have the rights to everything you upload or approve, including photos (and the photographer's permission), logos, quotes and testimonials, and that the people shown or quoted have agreed where that's needed.

6. AI features

• How it works. AI reads the material you give us and builds and edits your site. You agreed to this in the AI consent at sign-up (the exact text and its version are recorded with your account).
• Nothing invented, by design. Every number, name, quote and contact detail on your site should trace to your material or to something you confirmed. An automatic check removes what doesn't trace. The check can miss things.
• You check before going live. Your first site is a private preview that only you (and editors you add) can see. Nothing goes public until you press Go live, and pressing it means you have reviewed the site and are responsible for it. The same applies to later AI edits you accept.
• Photo edits. We may edit your own photos (background, lighting, clothing, framing), never your face. You can revert to the original at any time. We never generate pictures of you or of people who don't exist.
• Illustrative images. Where you have no photo for a post or service, we may use an image from our library or generate one; it never shows people and is labelled "Illustrative" in your editor.
• No training. We do not use your content to train AI models, and our AI providers are contractually not allowed to train on it either.

7. Your responsibilities for your site and its visitors

• Your site, your words. You're responsible for what your site says, including professional claims, prices, qualifications and any rules of your profession (for example advertising rules for regulated professions).
• You are the "controller" of your visitors' data. Messages sent through your contact form and newsletter subscribers belong to you; we process them on your behalf as your host (our Data Processing Agreement applies). You must use them lawfully: answer requests from your visitors (you can delete a visitor or subscriber in your editor), and email only people who opted in.
• Your site's legal pages. We generate a privacy notice and site terms for your site, naming you as the controller. Check they fit what you do, and tell us if they don't.
• Acceptable use. You must follow our Acceptable Use Policy. It bans, among others, impersonation, fake testimonials, doxxing, AI images of real people without consent, spam and selling through Sparks.
• Third-party links and embeds. You may embed your own booking or payment links (for example Calendly, or your own Stripe or PayPal link). Those services are between you and them; Sparks doesn't sell or take payments on your behalf.

8. Feedback

The beta is for learning. If you send us feedback or ideas, we may use them freely, without owing you anything. We may contact you to ask how it's going; you can say no.

9. When the beta ends

• Notice: we'll email you at least 30 days before the beta ends, with a founding-member offer for the Pro plan.
• There's no free plan. Beta accounts don't move to a free tier: when the beta ends, you either subscribe to Pro or your site follows the path below.
• If you subscribe to Pro, your site carries on under our paid Terms of Service, which you'll accept then.
• If you don't, when the beta ends your site is suspended: visitors see a neutral "temporarily unavailable" page; you can still sign in, view and export your data. If you still haven't chosen a plan 14 days after suspension, your site and account data are deleted permanently. We email you when your site is suspended, about 7 days before deletion and 1 day before.
• A preview you never publish: if you don't press Go live within 30 days of your preview being ready, it's treated the same way (suspended, then deleted 14 days later). We remind you at 2, 7 and 14 days.
• What we keep after deletion: see the Privacy Notice (for example, a one-way-hashed record that you used a free trial, and an erasure log without personal data). Backups expire within 90 days.
• Your address is retired. A deleted site's <slug>.bysparks.net is never given to anyone else.

10. Ending your use; suspension by us

• You can stop at any time: delete a site or your whole account from your account page. Download your data first; deletion can't be undone.
• We may suspend or remove your site or content, or close your account, if you break these terms or the Acceptable Use Policy, if the law requires it, or to protect visitors, other users or the service. Where it's reasonable we'll tell you first and give you a chance to fix it; in urgent or serious cases we may act at once and tell you after.
• We may end the beta early for everyone, with reasonable notice by email (at least 14 days where possible), and the same export-then-delete path applies.
• Legal hold. If there's a legal reason to keep data (a dispute, a request from the authorities), we may pause deletion until it's resolved.

11. Liability

The beta is free. To the extent the law allows:

• We aren't liable for indirect or consequential losses, lost profits, lost business, lost data or reputational harm.
• Our total liability to you for anything relating to the beta is limited to US$100.
• Nothing in these terms limits liability that can't be limited by law (for example for fraud, or for death or personal injury caused by negligence), or your statutory rights as a consumer where they apply.
• You'll cover us for claims by third parties arising from your content or your site (for example a photo you didn't have the rights to, or a breach of your visitors' privacy), to the extent the law allows.

12. Changes to these terms

We may update these terms. For a material change we'll email you at least 14 days before it applies; if you don't agree, you can stop using Sparks and export your data. The date at the top shows the latest version.

13. Law and disputes

These terms are governed by the laws of the State of Israel, and the courts of Tel Aviv-Jaffa have jurisdiction. If you're a consumer living in the EU or UK, you also keep the protection of the mandatory laws of your country and may bring a claim in your local courts. There is no arbitration clause.

14. Other

• Whole agreement: these terms, the Privacy Notice, the Acceptable Use Policy and the DPA are the whole agreement for the beta.
• Transfer: we may transfer these terms to a company we form to run Sparks (section 1), with notice to you. You may not transfer your account.
• If a clause is invalid, the rest still applies.
• Contact: support@bysparks.com · privacy@bysparks.com · postal address on request.